Cake / Bar


Rin was launched in India as a bar in 1969 with the iconic lightning mnemonic. Over the years, the brand has grown to become synonymous with sparking white clothes! for its consumers.

Tide bar

Tide is craved for whiteness

Surf Excel Detergent Bar

Surf Excel, launched in 1948 under the brand name Surf in Pakistan and later launched in India in 1959.